TECHNOmarketing CONFERENCE
JUNE 27, 2019
Success stories and fuck-ups from the first hands!
Session 1. WHAT DO CUSTOMERS WANT?
Ag equipment consumption forecast 2019-2020.
What criteria do Ag holding companies apply to choose the inputs suppliers?
What is more important for the customers: equipment or after-sales support?
Session 2. HOW TO GET THE PROFIT?
What is more profitable: equipment, after-sales support, other services?
What will bring profit: unique equipment or unique service?
What needs to be promoted: equipment/seeds brand or own company?
Session 3. AGRICULTURAL MARKET VISION
Climate change impact on crops, production technologies, equipment line.
Pilot-free technologies impact on Ag equipment market.
Innovation, digitalization as threat to market dinosaurs – Ag equipment, parts, service suppliers