TECHNOmarketing CONFERENCE

JUNE 27, 2019

​Success stories and fuck-ups from the first hands!

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Session 1. WHAT DO CUSTOMERS WANT?

Ag equipment consumption forecast 2019-2020.

What criteria do Ag holding companies apply to choose the inputs suppliers? 

What is more important for the customers: equipment or after-sales support?

 

Session 2. HOW TO GET THE PROFIT?

What is more profitable: equipment, after-sales support, other services?

What will bring profit: unique equipment or unique service?

What needs to be promoted: equipment/seeds brand or own company?

 

Session 3. AGRICULTURAL MARKET VISION

Climate change impact on crops, production technologies, equipment line.

Pilot-free technologies impact on Ag equipment market.

Innovation, digitalization as threat to market dinosaurs – Ag equipment, parts, service suppliers